Enter Stadia: Google launches ‘the Netflix of gaming’

Thanks to its data center’s power, Big G promises to bring to every device live videogame streaming in 4k, 60fps


One more big technology company officially makes its way into the video game market. And, being that Google, it could only kick off with a bang.

At the latest Game Developers Conference in San Francisco, Big G have announced Stadia.

Rumor (skilfully fueled by the firm itself) had it that would be the name of a brand new console, while actually it’s the exact opposite.

That is to say, a gaming platform which promises to free players from the need to buy the latest model of PlayStation or Xbox.

Thanks to this service, all the computing won’t be done by a dedicated hardware, but directly by the cloud.


From YouTube to gaming… in a click

Google has the intention to use all the power of its data center, to deliver live streaming video games at the highest possible level of graphic quality (4k resolution at 60 frames per second).

From any device using the Chrome browser (smartphones, tablets, computers and smart TVs), users will be allowed to log in and play, being also able to seamlessly change screen and resume the very same game at the very same point.

Google will produce its own dedicated controller for use with the service, though any existing gamepad will work.

But Stadia’s major innovation doesn’t simply lie in game streaming, which it’s already offered by other platforms such as Sony’s PlayStation Now or Microsoft’s Game Pass.

Google can really make the difference thanks to its full integration with YouTube.

This new technology will allow viewers of any game streaming channel, just by clicking on the Stadia button, to begin playing the game featured in the video they were watching.

That will happen in the space of five seconds, without any download or installation. Channel subscribers might also be invited to join the YouTuber and challenge him on the same game.


Google Stadia’s costs and library

The Game Developers Conference keynote was rich in spectacle, but poor in details: we basically don’t know, at this time, any more information about this new platform.

Which means it’s still very difficult to evaluate the possible success of this service, which will be likely determined by many different aspects: from pricing to game quantity, but also streaming quality.

We have already seen previous ambitious services, such as OnLive, fail because of lag problems, which can be even more annoying for a player than for a film or TV show viewer.

With regards to Stadia’s library, at the moment we can only rely on analysts’ previsions, which suggest an initial offering of over 500 games (some of them exclusively created by Google’s own video game development studio) at a subscription price of just 15 euros per month.

That sounds like a pretty good basis, at least on paper. Only time will tell us if Google’s firepower will allow them to revolutionize yet another market, by launching what has already been renamed ‘the Netflix of gaming’.