Thanks to his more than 30 years of experience in animated movies, Armand Serrano can be acknowledged as a true Visual Development icon.

Born in the Philippines, he grew up in Quezon City, a highly urbanised city in the Asian archipelago; later, for study purposees, he moved to the capital city Manila, to attend engineering courses at the University of Santo Tomas.

Following his graduation, Armand worked for a short time as an apprentice at an engineering firm, but shortly after he began devoting himself completely to his true passion: animation.

He got his first job as an animator in the 90s, when he began collaborating with FilCartoons, Inc. an animation studio based in the Philippines, subsidiary of Hanna-Barbera Studios California.

A few months later he was moved to the layout department, where his career reached the breakthrough.

After contributing to realizing titles such as Addams Family, Tom & Jerry Kids and Young Robin Hood he moved to the Philippine Animation Studio, an independent studio producing projects for Marvel Productions, where he supervised the layout for Fantastic Four and X-Men.

The most important step for him happened when he moved to the United States, landing to Walt Disney Animation Studios, where he worked on projects such as Mulan, Tarzan, Lilo e Stitch, Big Hero 6, Zootopia, Olaf’s Frozen Adventure.

He collaborated for a few years with Sony Pictures Animation, and his concepts are highly demanded in the videogame and advertising industries as well.

Among his clients are also Riot Games, Blizzard Entertainment, Blur Studio and Laika House.

Armand Serrano