1. What was your approach to the digital art?

My approach to digital art started when I was in high school. I loved VFX.  Then I studied advertising, I was into 3D art. Then at university I attended Photoshop classes, and I loved photography retouch. Then came illustration as I do today. And the cool thing is I think all the stuff I learned before helped me a lot. For example in 3D there are rendering passes, and are the same rendering passes I apply to my paintings (first ambient light, then direct light, reflexes, etc).

2.  What was your training?

I always had learned much from the web. My video-making-years, my 3D-making-years and now my illustration moment, I think I´ve learned much from the web. There are lots of video tutorials, some are more professional than others. Specifically I recommend Denis Zilber tutorials. Those are the best so far for me. Also I often ask many questions to Oscar Ramos. He is a freelance illustrator from Chile. I think his technique in painting is one of the best.

Sergio Edwards

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3. What is the secret for a powerfull communication?

In terms of developing an illustration or any kind of graphic work, I think is just giving space to a rational background that helps the idea and the communication. I mean, no element of the picture should be there only because it’s pretty. The classic example of using yellow for happiness and blue for sadness. Those colors communicate something we want the viewer to understand.

4. What are your goals now?

I think my goal right now is prove to myself I can do very good projects that can be different one to another. I would like that people know me as an illustrator that is able to do different kind of characters, moods and colors.

5. Which artists have influenced your art along the years?

The first artists that amazed me by their work were: Denis Zilber and Andrey Gordeev.
I have learned a lot from them. Looking the shape and the colors they use. For me, their work is just perfect!

6. What do you prefer about your profession?

I think it’s the pleasure of doing something I really like. I have always drawn. And now I just keep doing it. Also I am constantly motivating with the improvements I make. Art is abstract is not a job that you can say “ok, it’s done”. It can always be better, different. So there is no limit about what you can do or how much you can improve.

7. What do you think about 3D in Chile?

I really don’t know much about this. But I think all industries are improving. Photographers are working with the best 3D modelers and photo editors, and I think it’s great a professional partnership like this. In the advertising industry, I have seen very good 3D works coming from Chile along these last years.

8. What is your creation that makes you most proud?

I think it would be Café Caribe and “Little Toms big world” projects. More than the quality of the work, is the meaning of those and were a personal projects. No client or payment for doing that. I was working as art director in an agency, and wanted to be a full time illustrator, that is why I made those illustrations, to see if someone liked my style, and that work gave me many chance for others projects.

9. What are the software that you prefer?

Photoshop! I am practically devote to Photoshop. Also I am an Adobe Illustrator hater. I will never understand it completely. It is so easy to work on Photoshop. For me is the best software for working.

10. What would you say to young people who want to do your job?

I would say that the only thing that should command your actions should be motivation and obviously the willing to do something nice. With these two things I think the only that lefts is TO DO, but not something that you can do in two hours. I think it is much better to concentrate energy on a big project than in small stuff.