The studio of motion and design “ManvsMachine”, proposes an animated project to promote a new product of one of the world’s largest brands: Nike Air 17.
“Go Lighter, Go Longer. A metaphorical exploration of air and the negative space it occupies. The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.” cit. ManVSMachine