Onformative is a Studio for Digital Art and Design based in Berlin. Driven by an emotional approach, the artists of this company are constantly looking for new forms of creative expression. Through experimental practice they create significant works to challenge the boundaries between art, design and technology.

At the request of Nike Global Football, images and short movie were created for the Strike Series 2016 clothing collection. All the work focused on the innovative aspects of the collection, trying to highlight the power and precision of athletes through digital settings. Thus, complete scans of the leading athletes (Cristiano Ronaldo, Mario Götze, Neymar and Jérôme Boateng) were created and the 3D models obtained were used as the basis for the images and combined with the data recorded during the workouts.

Another example of creativity and professionalism out of the ordinary.

 

AUTHOR

Onformative

CREDITS

Client: Nike Global Football

Nike Design Director: Nick Parknson

Creative Direction: Cedric Kiefer

Design/Animation: R. Schmidt, D. Öztürk, R. Gambacciani, D. Weidemann

Compositing: Fran Sanchez de Cañete

Production: Lars Wagner, Ian Otto

Sound: Jens Fischer

3D Scanning: Mimic Productions

 

TITLE

Nike strike series FA 16