Onformative is a Studio for Digital Art and Design based in Berlin. Driven by an emotional approach, the artists of this company are constantly looking for new forms of creative expression. Through experimental practice they create significant works to challenge the boundaries between art, design and technology.
At the request of Nike Global Football, images and short movie were created for the Strike Series 2016 clothing collection. All the work focused on the innovative aspects of the collection, trying to highlight the power and precision of athletes through digital settings. Thus, complete scans of the leading athletes (Cristiano Ronaldo, Mario Götze, Neymar and Jérôme Boateng) were created and the 3D models obtained were used as the basis for the images and combined with the data recorded during the workouts.
Another example of creativity and professionalism out of the ordinary.
Client: Nike Global Football
Nike Design Director: Nick Parknson
Creative Direction: Cedric Kiefer
Design/Animation: R. Schmidt, D. Öztürk, R. Gambacciani, D. Weidemann