Pablo Rochat is a San Francisco-based Creative Director and Designer.

After earning a Bachelor of Fine Arts in Graphic Design at the Rhode Island School of Design, he took his first job as an Art Department Intern at Vogue Magazine in 2010.

Then he went on to work as a Designer at Matador Records and Microsoft, and later as Art Director at Goodby Silverstein & Partners and Director of Creative Lab at Tinder.

Since 2017 he has launched his own Pablo Rochat Studio, where he offers his vast experience in Art Direction, Creative Direction, Viral Marketing, Social Media, Interactive, Concept Development, Product Development, Branding, and Identity to clients such as Nike, Apple, Facebook, New York Times, Netflix, Instagram, Airbnb, Gucci, Tommy Hilfiger, Red Bull, 20th Century Fox, NBC, Adobe, Nickelodeon and many more.

But Pablo is definitely best known worlwide for his viral work on Instagram and other social media: he is always looking for ways to create unexpected and funny contents to entertain his 500K+ followers, often in the form of interactive memes, hacks and pranks.

He likes to define himself as an “award-losing creative”, but indeed he has won many awards over the year (two Webby Awards, Gold SXSW Interactive Award, two Gold Addy Awards, seven FWA Awards and the Cannes Lion, among the others), on his way to become one of the most sought-after digital creatives in California.

Pablo Rochat