The secrets and success of Rodeo FX: creativity, services and team spirit

The secrets and success of Rodeo FX: creativity, services and team spirit

Visual effects have become, nowadays, inalienable elements for movies, commercial and TV productions. The benefits of digital are known to everyone: less time, economical savings, the ability to process, correct or modify the product at any time without loss of any kind. There are a lot of companies and studios around the world who are working on providing excellent products that meet both customer and consumer demands. One of all is Rodeo FX, an international visual effects company engaged in the cinematographic, television and advertising since 2006, the year of its foundation, contributing to the production of more or less famous productions for both big and small screen . The Rodeo FX is renowned all over the world. Headquartered are in Montreal, Quebec and Los Angeles hosts a collective of nearly 400 VFX world-class artists who have the ability to create exceptional visual effects through a perfect blend of imagination, technological innovation and talent.

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The founder of the company is Sébastien Moureau who, thanks to his creative vision, comes to direct one of the most famous VFX studios in the entertainment industry. He has succeeded in this enterprise by providing high-quality visual products using innovative techniques and technologies, step by step, this art form, at that time, still emerging. Sébastian Moureau is not only the founder and president of the company, but he is the first of his “employees”, supervising visual effects as part of the team in any project he is working on. Worthy attitude that, in our opinion, would greatly improve business realities of all kinds.

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What makes Rodeo FX a winning company is its culture, absolutely focused on creativity. The number one rule of the Rodeo FX artists is to create imagination, the point of every success in this industry. And the creativity must be technically incomparable so for those who look at it, can believe it is real. Using Sébastian’s words, “The VFX worlds we create are detailed, specific and seamless. True triumph is when the public believes that those worlds really exist.” Meeting the public is certainly not the only goal. The commitment of all the Rodeo FX teams is to be able to convey the vision of a director, trying to overcome his expectations and returning a product that makes him particularly proud. Another characteristic and winning aspect of this company is the strong orientation to teamwork. Professional development is constantly and strongly promoted, trying to have a positive work environment for artists. In Rodeo, innovation and creativity go hand in hand with fun and community. The Rodeo FX teamwork is an integral part of their success.

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Rodeo FX is amazing, the list of notable customers is very long, as well as the list of growing clients in movies, TV shows and advertising and the reasons for its greatness are many. Creativity and team spirit add to the multiplicity of services that the company offers to support its fame.
We provide a list below to help you understand the structure and organization of this innovative company, perhaps adding some small specs to some lesser-known title:

  • On-set VFX supervision;
  • Concept art;
  • Previs: It is the next step of the storyboard. At this stage, you use 3D animation tools and virtual environments to perform actions and sequences. Activities built during Previs can be re-used at a later stage of post-production. In addition, the technical information obtained through the use of the Previs is of great value to production: save time, money and solve possible problems before they occur;
  • 3D tracking: Recording and capturing data. The 3D monitoring called “matchmoving” is used to monitor camera movement in a scene to reproduce it in a 3D environment;
  • 3D assets: The use of multiple tools to achieve the best and most realistic modeling of any creature, character, object, mechanical or architectural activity you can imagine;
  • 3D animation;
  • Crowds: It ‘s the creation of the crowds. In this case, Rodeo FX successfully developed several internal tools to fill large blanks with a host of people. So developed crowds mingle perfectly with their environment;
  • Creatures;
  • Matte painting;
  • CG environment;
  • CG effects;
  • Compositing;
  • Live action VFX unit: The company’s technical services are based on a large library of practical elements and images to draw from, to save time and money during production. If the element is not in their huge collection then the artists of Rodeo will create it. Rodeo FX also has an in-house shooting stage.
  • Motion design;
  • Advertising suites: Rodeo FX is unique in using Autodesk Premium Suite, which allows artists to provide offline, online, compositing and color correction in one package. Using this process, for example, allows customers to display their regular spots correctly in the context, with the sound and without waiting for three separate processes. Rodeo FX is able to complete customer changes in one session with only one artist, allowing agencies and directors to complete a composit and go back to color correction easily and without compromising on quality.
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Rodeo FX is unique in using Autodesk Premium Suite, which allows artists to provide offline, online, compositing and color correction in one package. Using this process, for example, allows customers to display their regular spots correctly in the context, with the sound and without waiting for three separate processes. Rodeo FX is able to complete customer changes in one session with only one artist, allowing agencies and directors to complete a composit and go back to color correction easily and without compromising on quality. At Rodeo FX you do everything, and it is made in collaboration and tuning in an environment that stimulates creativity and where the president and founder of the company behave as an equal. We like to imagine Rodeo FX as Camelot, where all “artists / knights” sit at the round table and compete together to keep the “computer graphics” reigning and innovative.

website: www.rodeofx.com