How to create an animation character: The 6 steps of the Character Designer

How to create an animation character: The 6 steps of the Character Designer

Technology has marked the evolution of  realistic images. Film, television and video games offer  more and more amazing  products and give us plausible scenarios.

For instance, video game characters are so well done that we run the risk of confusing them with real people, not only because of their physical features but also for their personalities.

In order for a character to be successful it is essential that we create a strong connection between him/her and the audience watching it, which is a  long and arduous process.

Character designers begin working  during the initial stages of film or video game production, often while the script is still being written. The script describes the physical, emotional or temperamental traits of a specific character.



It begins with the realization of hundreds of sketches in which the artist creates different aspects of the character.

Directors or screenwriters will then decide which of the projects will best suit their own vision of the original character.

Character designers will proceed to the  development of a characters from previously approved sketches until he/she has got the perfect character.

But which traits really move an artist?, which steps help to achieve the desired results?

1. The process of research and evaluation is crucial. Studying other characters allows  to understand which characteristics  make them successful and which ones don’t.

2. It’s important to build the character based on the type of  audience it is made for.

3. The artist must create those specific and distinct features for a unique character,  distinguishable from all the rest.

4. Colors also help communicate some aspects of a character’s personality, as well as  accessories which  can emphasize character traits and background.

5. Knowing the character’s story and background is crucial while designing.

6. Last but not least, imagining the environment in which your character moves. Acknowledging their surroundings creates a better experience.

After that artist has designed and planned all aspects of the character, the animators  will have the task to bring it to life, giving it personality and movement.

The animation is full of details inspired by real human life, every move is made with the highest precision and details.

It is not easy to build a unique character in all its nuances now that we’re  used to seeing high quality products,  that’s why teamwork and collaboration within artist communities is very common in large production.